General

Rebranding 101

Rebranding 101

Categories: Branding, General
The process of rebranding is daunting. There is an intense amount of effort and time that can often be overlooked at the moment your company first mutters the word ‘rebrand.’ First, there is the creation of the new visual. Immediately, there are dozens of directions to go in, and that’s just the first step of […]
Utilizing the Unknown for Marketing Success

Utilizing the Unknown for Marketing Success

Categories: Branding, General
Every company can relate to the constant battle of vision vs strategy vs execution in their marketing plans. Also, if you do not implement execution correctly, it can end up costing a lot in the long run- both in money and brand perception! In order to execute your strategy for marketing success, you need to […]
The New Content Marketing Agency

The New Content Marketing Agency

Categories: Content Marketing, General
It was ten years ago when RISE Marketing started out. During that time, though, it operated as Celia Vine. It was one person serving, primarily, as a PR role for a small customer-base. Now, fast forward ten years and RISE Marketing has drastically evolved. Through various changes in team size and locations, we have landed […]
Who’s in your Corner?

Who’s in your Corner?

Categories: General, Marketing
I consider myself very fortunate to have crossed paths with two incredible women leaders in the media industry, Sarah Foss, senior vice president, strategic initiatives, FreeWheel and Brenda Hetrick, CRO, Matrix Solutions. Both of these women have not only served as mentors to me personally in my career, but they too are invested in advocating […]
Recharge your Marketing Game Plan

Recharge your Marketing Game Plan

Categories: General, Marketing
Reacharge your marketing game plan: We know that many businesses marketing plans have been thrown a curveball this year: events being been cancelled, postponed, or gone virtual business development teams relying more heavily on comprehensive and engaging content to help communicate value versus the ability to have face-to-face conversations many teams working remotely, that haven’t […]
Marketing Personalization During the Convenience Shift

Marketing Personalization During the Convenience Shift

Categories: General
In today’s world, we consistently see things making a shift towards convenience. Cord free phone chargers and headphones, more Bluetooth connections, automatic suggestions of things you may like, you name it! One thing also heading down this path is the automation of marketing campaigns. This one is where a connection with your customers can be […]
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