General

Who’s in your Corner?

Who’s in your Corner?

Categories: General, Marketing
I consider myself very fortunate to have crossed paths with two incredible women leaders in the media industry, Sarah Foss, senior vice president, strategic initiatives, FreeWheel and Brenda Hetrick, CRO, Matrix Solutions. Both of these women have not only served as mentors to me personally in my career, but they too are invested in advocating […]
Recharge your Marketing Game Plan

Recharge your Marketing Game Plan

Categories: General, Marketing
Reacharge your marketing game plan: We know that many businesses marketing plans have been thrown a curveball this year: events being been cancelled, postponed, or gone virtual business development teams relying more heavily on comprehensive and engaging content to help communicate value versus the ability to have face-to-face conversations many teams working remotely, that haven’t […]
Marketing Personalization During the Convenience Shift

Marketing Personalization During the Convenience Shift

Categories: General
In today’s world, we consistently see things making a shift towards convenience. Cord free phone chargers and headphones, more Bluetooth connections, automatic suggestions of things you may like, you name it! One thing also heading down this path is the automation of marketing campaigns. This one is where a connection with your customers can be […]
Why RISE Marketing?

Why RISE Marketing?

Categories: General
Some back story on how we began… Celia Vine Marketing is excited to announce our rebranding to RISE Marketing! When I started Celia Vine Marketing just shy of ten years ago, it was a time when social media was quickly becoming an integral part of marketing communications strategies everywhere. In order to have a presence […]