BUILDING & GROWING A SOCIAL MEDIA COMMUNITY
Celia Vine engaged with a client to build and grow their social media community, while simultaneously integrating it with their ongoing e-mail campaign efforts. The key to success on this project was to identify and target the right audience for the client within the best applicable social media streams. Within a 2 month time frame:
- A holistic social media community was established
- New engaging content (including e-mail template and feature news) was created
- Social media branding guidelines were created
- Social media audience was increased by more than 80%
CONSISTENCY IN CONTENT AND PLACEMENT
We routinely write blog content for each of our clients for us in self-publishing as well as specific placement. Blogs are published on the customer’s website, distributed on LinkedIn and throughout the appropriate social media channels, used in their customer e-newsletters, as well as promoted as sponsored content when applicable.