INTRODUCING NEW BRAND & SERVICE OFFERING
Celia Vine engaged with a client 2 months prior to the NAB Show in Las Vegas. The goal was to introduce their brand and new service offering to the media market while simultaneously positioning them as a thought leader in the industry. Within that 2 month time frame Celia Vine:
- A new website was launched for the client (doubling unique visitors and tripling page views)
- A branding tool kit, including corporate video, brochure, signage for the show, and e-mails was produced
- 2 white papers, 4 press releases, 6 press interviews with trade media editors at NAB were produced and 4 articles as well as one speaking opportunity for Cable Show were secured
- A social media community with an audience of over 600 was established while simultaneously launching a corporate blog
- A full and complete advertising campaign was created and executed
PRODUCING A KEY INDUSTRY EVENT
For the past 4 years, we have helped produce the a media industry key event, the Media Ad Sales Summit, underwritten by Matrix Solutions.
Event efforts have included consistent marquee marketing for the event, securing speakers and sponsors, assisting with program content development, videography, collateral creation and distribution, as well as promoting to and helping attract attendees.