THE SUCCESS OF TARGETED ADS
Data is an essential component that should be leveraged in marketing. Utilizing Google Analytics and Google’s Display Network, companies can capitalize on remarketing to those that have visited their website and/or specific pages of it.
We worked with a client to do just that. Utilizing multiple ads geared at varying audiences, we created remarketing lists based upon which pages users visited on their website. We were then able to set a budget and workflow for those ads to be delivered to the audience in order to capitalize on remarketing to them after they had already left the site. Again, the ads served up a stronger call to action and were able to be more targeted based upon the insight we had developed on the user.