In addition to the cost-effective use of e-mail, direct mail is making a comeback and people are taking notice. Using both methods in tandem allows clients to capitalize on frequency and reach.
One of our clients was looking to leverage advertising as a means to drive meetings at an industry tradeshow. Using the hook of a Fitbit, we developed a campaign for both direct mail and e-mail that was distributed to their targeted audience in advance of the show. The campaign concept relied on taking the steps to find the fit with the company. The campaign produced over a dozen qualified appointments at the industry event and in itself raised the brand’s profile in the industry positioning them as innovative software company. The postcards were mailed with green envelopes which increased engagement rate of direct mail.